Semper Fidelis Agency Privacy & cookies policy
Semper Fidelis Agency Limited takes the confidentiality of “Personal Information” you disclose to us or we otherwise acquire through third
parties seriously. This website complies with the principles of the General Data Protection Regulations and any Personal Information collected
1. Collection of Information
1.1 We collect two kinds of information about our website users:
1.1.1 “Non-Personal Information” such as IP addresses (the location of the
computer on the internet), pages accessed and files downloaded; and/or
1.1.2 “Personal Information” which is the information that you supply us,
for example when you register on with our agency and on our website, fill
out forms or update your images, Profile, show-reel and self-tapes also
known as “Customer Information”.
1.2 For some services you will be asked to provide Personal Information, for
example when you register as an actor or model. In order for us to work with
you and for us to provide services, you will need to disclose this
information. Personal Information is not captured or stored through this
website without the prior consent of users. You do not have to disclose this
information, however, if you choose to withhold information we will not be
able to provide you with certain services.
1.3 We confirm that our lawful basis for processing personal data is:
1.3.1 As per clause 1.2 contractual;
1.3.2 In terms of vetting the credentials and bona fides of perspective
Actor or Model; a legal obligation;
1.3.3 In terms of retaining the details of Actor and Model so that they are
aware of further opportunities; legitimate interest.
1.4 We have no automatic deletion period for Personal Information. The
nature of our business is such that our production clients have no limits or
restrictions to their requirements so Personal Information which is
infrequently or never used may still be required. If you wish us to delete
your Personal Information then please let us know.
2. Use of Information
2.1 Non-Personal information is used to help us monitor and improve our
service, for example by showing how many people are visiting our website and
which pages are most or least popular. Individual user patterns are not
2.2 Semper Fidelis Agency may use Personal Information to:
2.2.1 answer your queries or communicate with you, for example by phone,
text message or email;
2.2.2 fulfil your requests on our system, for example, to register you as an
actor or a Model;
2.2.3 notify you of Semper Fidelis Agency Limited’s products and services;
2.2.4 make a record of the services that we have provided you and conduct
statistical analysis to help us to provide you with an improved service.
2.3 With your consent we reserve the right to release Personal Information:
2.3.1 to comply with the law;
2.3.2 to enforce our Terms and Conditions;
2.3.3 to protect our rights and safety;
2.3.4 to notify third parties about you with a view to your obtaining work
as an Actor and Model. Disclosure of information must go through strict
security procedures that Semper Fidelis Agency Ltd. has in place.
2.3 We may contact you to keep you informed about our activities,
opportunities, promotions, or updates to our website.
2.4 We may use other companies to provide services on our behalf including
sending emails, text messages and processing credit card payments. We will
only provide these companies with the information they need to deliver the
service and they are prohibited from using that information for any other
purpose. We require all such companies to fully comply with all applicable
UK Data Protection and privacy legislation.
2.4 By contacting us with your Personal Information you consent to us
sharing your personal data with third parties whom we think may wish to
contact you about other products and services, but we will not share your
information if you have indicated that you do not want us to do so.
3.1 If you have any queries or concerns then please in the first instance
3.2 You have the right to access or exercise any other statutory right by
contacting us at
3.3 At any time you have the right to bring a complaint to the Information
Commissioner’s Office (https://ico.org.uk)
4. Protection of Personal Information
4.1 All Personal Information is stored on our website in accordance with
data protection legislation.
4.2 We have security measures in place to attempt to protect against the
loss, misuse and alteration of personal data under our control.
4.3 Information which you submit via our websites is sent to a server
located in the United Kingdom.
5. Updating Personal Information
5.1 It is your responsibility to ensure that the Personal Information you
supply us is correct and continually up to date. You can edit your Personal
Information at any time on our website on your profile pages.
6. Third Party Websites
6.1 This site contains links to other third-party websites. We cannot be
responsible for the privacy policies and practices of other websites even if
solely to the personal data collected by Semper Fidelis Agency Limited on
registering any personal data.
server may place on your computer when you visit a website to improve your
user experience. Many cookies last only a single session whilst others
remain on your computer until you delete them. Cookies are either:
7.1.1 Session cookies, which are those stored on your computer that are
automatically deleted when you close your browser; or
7.1.2 Persistent cookies, which are those stored as a file on your computer
and remain there when you close your browser.
7.2.1 maintain continuity and improve speed;
188.8.131.52 svSession is our website Content Management System and uses a
cookie to maintain your user session when we log in.
184.108.40.206 A persistent cookie is used when a user clicks the ‘I accept, don’t
show me this again’ option to indicate that they understand that our website
7.2.2 provide interactive content such as video players and social media
220.127.116.11 Add This is a social sharing widget that allows you to share content
via all major social media websites. Cookies from Add This are generally
7.2.3 gather Non-Personal information so that we can monitor the usage of
our website as outlined in section 2.1.
18.104.22.168 Google Analytics is a third-party website monitoring tool that
allows us to see volumes of website visitors and analyse how the content of
our website is viewed and navigated. Google Analytics does not store any
personal information about website visitors but does use persistent cookies
to identify repeat visitors. You may universally opt-out of
Google Analytics tracking used by all websites by visiting
7.3 Cookies are used by nearly all websites and do not harm your system. You
can usually alter how your computer will accept cookies via the settings of
your web browser. However, if you choose to disable cookies, you may not be
able to use certain features of our website.