Semper Fidelis Agency Privacy & cookies policy

Semper Fidelis Agency Limited takes the confidentiality of “Personal Information” you disclose to us or we otherwise acquire through third

parties seriously. This website complies with the principles of the General Data Protection Regulations and any Personal Information collected

by Semper Fidelis Agency Limited is used in accordance with data protection legislation.   By using this website you accept the terms of this Privacy Policy which sets out the way that personal data is processed through this website. You safeguard our users’ privacy whilst providing a personalised and valuable service – collecting Personal Information is essential to the service that we offer as an employment agency.  Due to the nature of the service we provide and the requirements of our clients, the decision to invite you to appear as an Actor or Model in certain productions may be automated based on the information you provide on your profile; for example, your gender, ethnicity, measurements and location. When registering with us as an Actor or Model, you acknowledge that the decision to invite you to appear as an Actor or Model in certain productions may be automated and if you proceed you are doing so on the strict understanding that you have given us explicit consent for this.  We may make changes to this Privacy Policy from time to time. We will notify all members of any such changes, which will also be updated on our website and in this text, so you are always aware of them.are  also agreeing to our Website Use Terms and Conditions. Our aim is to 

 1. Collection of Information 

 1.1 We collect two kinds of information about our website users: 

 1.1.1 “Non-Personal Information” such as IP addresses (the location of the

computer on the internet), pages accessed and files downloaded; and/or 

 1.1.2 “Personal Information” which is the information that you supply us,

for example when you register on with our agency and on our website, fill

out forms or update your images, Profile, show-reel and self-tapes also

known as “Customer Information”. 

 1.2 For some services you will be asked to provide Personal Information, for

example when you register as an actor or model. In order for us to work with

you and for us to provide services, you will need to disclose this

information. Personal Information is not captured or stored through this

website without the prior consent of users. You do not have to disclose this

information, however, if you choose to withhold information we will not be

able to provide you with certain services. 

 1.3 We confirm that our lawful basis for processing personal data is:

 1.3.1 As per clause 1.2 contractual;

 1.3.2 In terms of vetting the credentials and bona fides of perspective

Actor or Model; a legal obligation; 

 1.3.3 In terms of retaining the details of Actor and Model so that they are

aware of further opportunities; legitimate interest. 

 1.4 We have no automatic deletion period for Personal Information. The

nature of our business is such that our production clients have no limits or

restrictions to their requirements so Personal Information which is

infrequently or never used may still be required. If you wish us to delete

your Personal Information then please let us know. 

 2. Use of Information 

 2.1 Non-Personal information is used to help us monitor and improve our

service, for example by showing how many people are visiting our website and

which pages are most or least popular. Individual user patterns are not


 2.2 Semper Fidelis Agency may use Personal Information to: 

 2.2.1 answer your queries or communicate with you, for example by phone,

text message or email; 

 2.2.2 fulfil your requests on our system, for example, to register you as an

actor or a Model;

 2.2.3 notify you of Semper Fidelis Agency Limited’s products and services; 

 2.2.4 make a record of the services that we have provided you and conduct

 statistical analysis to help us to provide you with an improved service.

 2.3 With your consent we reserve the right to release Personal Information: 

 2.3.1 to comply with the law; 

 2.3.2 to enforce our Terms and Conditions;

 2.3.3 to protect our rights and safety; 

 2.3.4 to notify third parties about you with a view to your obtaining work

as an Actor and Model. Disclosure of information must go through strict

security procedures that Semper Fidelis Agency Ltd. has in place.

 2.3 We may contact you to keep you informed about our activities,

opportunities, promotions, or updates to our website.

 2.4 We may use other companies to provide services on our behalf including

sending emails, text messages and processing credit card payments. We will

only provide these companies with the information they need to deliver the

service and they are prohibited from using that information for any other

purpose. We require all such companies to fully comply with all applicable

UK Data Protection and privacy legislation.

 2.4 By contacting us with your Personal Information you consent to us

sharing your personal data with third parties whom we think may wish to

contact you about other products and services, but we will not share your

information if you have indicated that you do not want us to do so.

 3. Contact

 3.1 If you have any queries or concerns then please in the first instance


 3.2 You have the right to access or exercise any other statutory right by

contacting us at 

 3.3 At any time you have the right to bring a complaint to the Information

Commissioner’s Office ( 

 4. Protection of Personal Information 

 4.1 All Personal Information is stored on our website in accordance with

data protection legislation. 

 4.2 We have security measures in place to attempt to protect against the

loss, misuse and alteration of personal data under our control. 

 4.3 Information which you submit via our websites is sent to a server

located in the United Kingdom. 

 5. Updating Personal Information 

 5.1 It is your responsibility to ensure that the Personal Information you

supply us is correct and continually up to date. You can edit your Personal

Information at any time on our website on your profile pages.  

 6. Third Party Websites 

 6.1 This site contains links to other third-party websites. We cannot be

responsible for the privacy policies and practices of other websites even if

you access them using links from our website. This Privacy Policy applies

solely to the personal data collected by Semper Fidelis Agency Limited on

this website. We advise you read the privacy policy of any website before

registering any personal data.  

 7. Cookies

 7.1 The website uses cookies. A cookie is a piece of information which a web

server may place on your computer when you visit a website to improve your

user experience. Many cookies last only a single session whilst others

remain on your computer until you delete them. Cookies are either:

 7.1.1 Session cookies, which are those stored on your computer that are

 automatically deleted when you close your browser; or

  7.1.2 Persistent cookies, which are those stored as a file on your computer

and remain there when you close your browser.

 7.2 We use cookies to:

 7.2.1 maintain continuity and improve speed; svSession is our website Content Management System and uses a

 cookie to maintain your user session when we log in. A persistent cookie is used when a user clicks the ‘I accept, don’t

show me this again’ option to indicate that they understand that our website

uses cookies. This cookie will be retained for one year.  

 7.2.2 provide interactive content such as video players and social media

links; Add This is a social sharing widget that allows you to share content

via all major social media websites. Cookies from Add This are generally

retained for a period of one month. Add This’s privacy policy, is available


 7.2.3 gather Non-Personal information so that we can monitor the usage of

our website as outlined in section 2.1. Google Analytics is a third-party website monitoring tool that

allows us to see volumes of website visitors and analyse how the content of

our website is viewed and navigated. Google Analytics does not store any

personal information about website visitors but does use persistent cookies

to identify repeat visitors. You may universally opt-out of

 Google Analytics tracking used by all websites by visiting Google’s privacy policy is

 available at

 7.3 Cookies are used by nearly all websites and do not harm your system. You

can usually alter how your computer will accept cookies via the settings of

your web browser. However, if you choose to disable cookies, you may not be

able to use certain features of our website.


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